Check it out folks! The Big Mac index is out. I'm sure BK are none to happy about it. Maybe Wall Street can name something after BK - Have it Your Way Index of Financial Fraud and Bailouts. Starbucks tried to float an index of their own some years back, but Ronald beat them hands down. The Starbucks Virgin is no match for Rumbling Ronald. Even the Colonel and Long John are mum about it.
http://www.economist.com/daily/chartgallery/displayStory.cfm?story_id=12998224&source=features_box4
A multi-country survey done a few years ago listed recognition of the golden arches even ahead of the cross (of Christ). Go figure!
Friday, January 23, 2009
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